Featured Product: The Real Reason Donors Aren’t Making Planned Gifts, and What To Do About It
“Scary. Complicated. Expensive.” This is what donors say about estate planning today. Many donors are interested in giving to charities through planned gifts, and yet fewer than 5.7% of Americans have actually left a charitable gift in their estate plans. With 85% of Americans donating to charities in their lifetimes, clearly, there is a missing link. This session will delve into the findings we’ve uncovered interviewing hundreds of donors, attorneys, and nonprofits to understand the common pitfalls that prevent donors from converting intent into action.
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