Counting, Crediting, Valuing and Evaluating: Managing a Coordinated Approach to the Numbers

The numbers we use to describe charitable gifts mean much more than dollars raised to accomplish an organization's mission. They also affect staff morale, public confidence, donor satisfaction and strategic plans. Managers need to have a thoughtful and consistent approach to the numbers they use, especially when those numbers describe future gifts. In this session, a team of top development execs share their experience in creating a climate where numbers have positive impact that goes beyond the bottom line.

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